Thursday, October 20, 2005

Consumers with a conscience drink 'fair trade' coffee

Here's a great little article on the trends in "conscious commerce"/"conscious capitalism." Love it.

Consumers with a conscience drink 'fair trade' coffee

"Totaling about a billion dollars per year, registered fair trade remains a drop in the bucket of world trade, about one hundredth of one percent.

Far more impressive is the growth rate of this fledgling commerce with conscience.

Sale of foods stuffs and clothing bearing a label certifying equitable conditions of production shot up more than 40 percent across Europe in 2003. In France -- one of the largest fair trade markets in the world -- and Italy, the jump was 81 and 400 percent respectively, according to an OECD study."


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